The Aston Martin Formula 1 team announced new championship sponsorship with US-based information technology services company Cognizant on Thursday to help them win a higher and harder power this season.
The Silverstone-based team finished fourth in the Racing Point Championship last year, seven points behind McLaren after taking 15 points after Renault protesting, and are now aiming to break through the top three.
Billionaire Lawrence Stroll of Aston Martin said Cognizant, a Fortune 500 company with sales of $ 17 billion, would play a “digitally transformative” role.
“There are times when IT courses … it gives us knowledge of digital engineering to help the team reach a new level,” Al Kindi told Reuters.
“This team has always been overweight. Now that we are Aston Martin with the support and support of Cognizant, not only will we exceed the weight, we will have the weight needed to hit it harder.”
Stroll, who is also chairman of the British sports car maker, and who is dating the F1 as a designer for the first time since 1960, said the car side on the road would also benefit.
Cognizant is a global partner
He added, “Cognizant is a global partner for everything related to Aston Martin in the field of IT, be it Formula 1 or in the car on the road.”
Cognizant CEO Brian Humphries told Reuters that the arrival of Formula 1, with 23 races scheduled around the world this year and a possible second round in the United States in 2022, matches the company’s global ambitions.
“If Formula 1 builds a wider fan base in the United States, even better.”
No financial details were provided, but Stroll said the partnership was “much bigger” and broader than a previous partnership with Austrian water company BWT, which it could continue to sponsor.The paint scheme for 2021 will be presented in March.
Racing Point won last year with Mexican Sergio Perez, who is now moving to Red Bull after being replaced in Bahrain by four-time world champion Sebastian Vettel.
“Our ambition is to finish where we left off to fight for third place, and with this help we beat our weight in second place,” said Stroll, who leads his 22-year-old son Lance.
He denied that Vettel, who ended up in thirteenth and with a third of the points scored by his Ferrari teammate Charles Leclerc, was a consuming force.
“I think psychologically it was difficult when you were told that your contract would not be renewed before the start of the season … This kind of thing puts you on your back,” he said.
“I don’t think Sebastian has suddenly forgotten how to drive. He is a four-time world champion … and he has a wealth of knowledge that will help our team reach the next level.”
This story was published by the news agency summary without any changes to the text.